- Bring business management and digital innovation together to drive change in how businesses communicate with their audiences.- Become a socially and commercially aware professional, ready for the sustainable and inclusive needs of both business and media.- Work alongside The Studio, the University’s new city-centre innovation hub for creative media technology.Are you drawn to a career in business and management, but also would like to work in the creative realm of media? Throughout this combined honours degree you’ll learn how to bring organisational management and media communication skills together to become a change leader and innovator of tomorrow.As a creative business and media professional, you’ll know how to meet the needs of 21st-century consumers through new media technologies. You’ll also learn the skills to address issues of diversity and sustainability across the world of business. You’ll explore the links between creativity in business and consumer behaviour, between freelancing and innovation, and practise your skills in emerging marketing practices.In your final year, you’ll gain real-world experience to build your professional profile. You’ll join The Studio, the University’s city-centre innovation hub for creative media technology. By collaborating across the region’s business and arts sector, you’ll realise your vision for a more inclusive and sustainable world.

Bring your creativity to the business environment and become a change leader. Students on this combined course will benefit from the experience of two different disciplines, opening the door to careers in organisational management, digital business innovation, marketing and media communications, and beyond.

At Bath Spa University many of our undergraduate programmes can be combined, so you don’t have to limit yourself to one subject. If you choose to study a combined award then in Year One you’ll start by studying both subjects in equal depth. From Year Two you can choose whether to continue with equal numbers of modules from each subject, or whether you want to select additional modules in one or the other. Upon successful completion of the programme you will graduate with a joint degree.