This course is for you if you aspire to a career in business analytics across sectors such as technology, logistics, retail, finance, banking, insurance and healthcare.This BSc in Business Analytics is about how organisations can make better decisions with data, including how they currently use data and how they could use data in the future to make decisions that better align with business and societal needs.You will learn data analysis techniques, such as descriptive, prescriptive, and predictive analytics, social media analytics, optimisation, and forecasting. You will be taught how to apply these techniques to real-life problems with industry case studies and guest lectures from across various sectors.This course was created in collaboration with IBM and LV General Insurance and is informed by the latest research in Business Analytics. 88% of our Business and Management research is rated as world-leading or internationally excellent (REF 2021), reflecting its impact on shaping policy and practice. Bristol is a vibrant, ambitious and entrepreneurial city and home to SETSquared, the world's top university business incubator (UBI Global 2019).