Competitive advantage and innovation in the digital world involve the accurate analysis and insights offered by big data – huge data sets that are constantly being generated – in order to improve effectiveness and efficiencies across several business areas, such as operations management and marketing.In order to exploit the insights provided by big data, business analytics and the effective use and understanding of data is crucial. This is a rapidly developing field, which is exhibiting massive demand from industry for qualified individuals in this area to take up roles in management globally.You will develop your knowledge of the organisation, administration and governance of this data, as well as hone your analytical, organisational and leadership skills. The programme is designed for students who wish to pursue a career in this dynamic field or continue their studies to PhD level.Developed in collaboration with industry contributors and partners including PepsiCo and AstraZeneca, the programme is also underpinned by multidisciplinary research.