Business Analysis and Technology & Marketing - BA (Hons)

University of Strathclyde

Study with usDevelop skills for a variety of marketing and management careersGain an understanding of the impact on organisations of developments and issues in business technologyExtend your skills through practical case studies with a range of organisationsBenefit from the opportunity to take part in student competitions to win paid internshipsWhy this course?Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.AssessmentThe majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.A range of assessment techniques are used including:business reportscase studiesessayspresentationsindividual and group projectslearning journalspeer assessments