This BSc (Hons) Global Business Management (Marketing) programme will allow you to explore contemporary issues in marketing, including online and offline operations and various marketing tools used throughout the customer journey. It will equip you with essential skills for a successful career in areas such as Operations and E-Commerce Management.

The BSc (Hons) Global Business Management (Marketing) programme has been designed specifically to provide you with a broad foundation of business and management knowledge while developing your understanding, application and critical evaluation of marketing in a global context.

The programme makes use of appropriate technologies to support and enhance your learning experience. These technologies include an online learning platform that provides access and supporting learning materials, where appropriate lecture capture is used to support and review your learning. Additional materials include an online reading list and guidance and direction for your independent learning.

Careers and further study

Graduating with a degree in Global Business Management (Marketing) will set you on the right track for a career in areas such as Operations Management, Lead Production Management, E-Commerce Management.

Typical roles include:

Marketing Manager

Business Development Manager

Head of Marketing

Content Marketing Manager

Regional Sales Manager

This programme will boost your employability outcomes by providing you with a key set of sought-after skills. At Northumbria, you will develop critical reflection, self-learning, collaboration, curiosity, and the ability to apply your knowledge to solve problems in sustainable and ethical ways.

Graduates of this programme will also be able to undertake Post Graduate studies in Marketing related Master programmes in UK or abroad.

Duration:

1-2 years (depending on entry point)