You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets. Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.