Our BSc Business and Analytics course will prepare you for a fulfilling career in an ever-evolving business environment by teaching you how to harness and leverage data to make strategic decisions and drive business forward.

By studying this course, you will:

Gain a strategic understanding of customer behaviour and market trends.

Learn how to make informed decisions based on data-driven insights.

Understand how to identify bottlenecks, optimise resource allocation, and improve efficiency in businesses.

Know how to create personalised experiences, tailor products and anticipate customer needs using analytics.

Learn how data and analytics allow businesses to identify, assess and mitigate risks.

Be able to use big data to identify opportunities for innovation.

This course is designed to provide you with comprehensive knowledge of both theoretical and practical aspects of business. It will equip you with the skills and knowledge needed to harness the power of data for effective decision-making in the business world and prepare you to apply this learning in the context of real-world problems.

BSc Business Analytics is taught at Essex Business School. We're an international school which places a strong emphasis on responsible management, ethics and sustainable business practice. We encourage our students to think strategically, act responsibly and have the confidence to innovate to make positive change in turbulent economic environments.

Study abroad

The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.

You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.

Placement year

Alternatively, you may prefer to take on a placement during your third year to gain relevant work experience within an external organisation. A placement can provide you with valuable experience to add to your CV.

The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.