Study with us
study within the internationally-renowned Strathclyde Business School, which has an excellent reputation for teaching, research, and industry connections
build confidence and entrepreneurial abilities while honing practical skills required for success in business
undertake a Leadership Development Programme and enhance skills in decision-making, communication, negotiation, and strategic management.
Why this course?
Undertake a degree in Business Administration with a particular focus on marketing.

Develop a strong understanding of strategic marketing through modules in:

consumer behaviour
digital marketing
brand management
retail
service marketing
Graduates also develop a strong understanding of business fundamentals required for success, including strategy, leadership, finance, and accounting.
Assessment
The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.

Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.

A range of assessment techniques are used including:

business reports
case studies
essays
presentations
individual and group projects
learning journals
peer assessments