Our Media with Business Management BA equips you with the skills to critically analyse, research, and understand the media while harnessing its power for creative communication and storytelling. You will also gain an understanding of the modern business landscape, including international economics, politics, and societal issues, preparing you for a successful career in the media industry.

You will also gain essential business skills, from data analysis to mastering digital tools for smart decision-making, giving you a competitive edge in industry. With a strong focus on sustainability, ethical business practices, and leadership, you'll become equipped to drive innovation and shape future responsibly through promoting social justice and challenging misrepresentation in media. This forward-thinking curriculum covers everything from the foundations of business and social media content creation, the fundamentals of media production and researching audiences, ensuring you're fully prepared for a successful career in a variety of industries.

At Keele, we blend hands-on creative practice with in-depth business insights, allowing you to explore the vital role media plays in shaping our world - all while building your creative portfolio and professional expertise. You'll have the opportunity to gain real-world experience through projects and placements, applying your learning to real-world scenarios and kick-starting your career. With flexible module choices, you can tailor your degree to your career aspirations-and even study abroad at one of our partner universities.