The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The degree in BA (Hons) in Marketing will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.

Our BA (Hons) in Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing. This programme deals with complex and challenging organisational issues that are closely linked to current day real world and work challenges. The business modules introduce you to increasingly complex problems and encourage you to apply your knowledge and understanding to develop innovative solutions. The marketing modules further your understanding of the role of the marketing function in organisations and allow you to study specialist topics such as International Marketing and Retail Marketing.