With a strong focus on employability, diversity and social responsibility, BA (Hons) Fashion Communication is aimed at applicants from a variety of backgrounds who have the ambition to make change to a pioneering fashion audience. The programme structure allows students to develop their creative practice whilst gaining a sound knowledge of international fashion communication. Students will gain understanding of the varied processes of communication from traditional to digital skills and methods, considering the consumer and the brand, which inform strategies for developing campaigns and how these are marketed. This aligns with an awareness of professionalism within fashion business, contemporary technological and cultural influences, and deep analysis of fashion campaigns and an understanding of how the fashion industry is seeking to become more inclusive of, and accountable to, the diverse communities it serves. The final year provides opportunities for students to propose and create future-facing fashion spaces that promote and communicate inclusive emotional and immersive experiences. This will equip graduates with key skills to help develop the fashion industry to become more ethically conscious, socially progressive, and environmentally sustainable through communication outputs, brand stories and narratives. The character and culture of Manchester is embedded in this course. As an international city that attracts global brands and has a flourishing independent fashion economy. Through a range of live project briefs and opportunities for collaboration, students are encouraged to challenge the status-quo and produce creative outputs that demonstrate their unique skills and experience to prospective employers. Students will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen, and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries, and trade shows.

Career prospects

Our graduates will have the commercial and creative marketing communication skills, with the broad breath of knowledge and confidence to adapt to the ever-changing fashion industry environment, where the customer is at the heart of every decision made.

They will go on to work in roles relevant to fashion communication practices, and will hold job titles such as Marketing Communications Executive, Brand Marketing Executive, Creative Executive, Influencer Executive, Social Media Executive, PR Executive, Campaign Co-Ordinator and Multichannel Marketing Executive.