Curious about studying BA (Hons) Digital Marketing and Advertising with Foundation Year Clearing course at University of Hertfordshire? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews
Bachelor of Arts (with Honours) - BA (Hons)
University of Hertfordshire
Part time
22 Sep 2026
4 years
Unleash your creativity and master in-demand digital skills with a course designed for the future of marketing. Work on real campaigns, explore emerging tech, and graduate career-ready with industry certifications and hands-on experience. The BA (Hons) Digital Marketing and Advertising with Foundation Year is an innovative four-year degree that combines an introductory foundation year with a full honours programme. It gives you extra time to build your knowledge, develop the skills needed for university study, and explore the fast-paced world of digital marketing and advertising before starting your degree. Upon successful completion of the foundation year, you will progress directly onto the degree, ready to make the most of your university experience.
This dynamic degree is perfect for aspiring digital marketers and creatives who want to shape the future of marketing. Blending creativity with technical expertise, the course equips students to craft compelling brand stories, manage digital campaigns, and analyse data to drive impact.
Whether you're looking to work in a fast-paced agency, in-house marketing team, or as a freelancer, this course sets you up for success in roles such as digital marketing executive, content strategist, social media manager, or campaign planner.
You’ll gain practical experience using tools like Adobe, Google Ads & Analytics, and Meta Ads Manager, while learning to design and execute integrated marketing communications across platforms.
Through live client briefs, marketing hackathons and creative workshops, you’ll build a portfolio that showcases your abilities in search engine optimisation (SEO), Pay Per Click, UX design, content marketing, and campaign strategy. You’ll also explore emerging technologies, such as AI and data-driven marketing, in various modules.
Designed around real-world expectations, the course embeds professional development and career readiness from the start. You'll develop key skills in communication, storytelling, leadership, and digital literacy; giving you the edge in a competitive job market.
Whether you dream of working with top brands or launching your own agency, this course provides the expertise, experience and confidence to thrive in the digital marketing and advertising world.
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The University of Hertfordshire provides skilled graduates ready for the modern workplace by delivering career-focused degrees. Herts consults with employers when designing courses which means you will benefit from practical work experiences, mirroring the careers and industries you'll work in after graduation.
A campus-based university spread over two sites, Herts is just 25 minutes from London which opens a wealth of opportunities for placements, work experience, teaching and learning as well as social and cultural experiences.
There are six Schools of study. Most offer opportunities to work and study abroad, leading to highly employable graduates.
