Studying marketing at Arden means mastering the latest skills for professional success. Our BA (Hons) Business Management (Marketing) blends traditional and digital marketing with practical application, ensuring a comprehensive skill set. Beginning with foundational business management concepts, including personnel management, you progress to advanced marketing tools, strategy, innovation, and ethical considerations. Developed in collaboration with industry leaders and researchers, the course reflects current marketing trends, equipping you to address skills gaps in the field. Graduates receive a BA (Hons) in Business Management (Marketing), alongside professional certifications, enhancing employability and preparing for dynamic career paths.

Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field. This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship.