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Bachelor of Arts (with Honours) - BA (Hons)
University of Essex Online
Part Time
Oct 2026
4 Year
Discover how to identify, anticipate and meet consumer needs with our BA (Hons) Business and Marketing. The fast-paced business world demands creativity and strategic thinking at every level – and this course allows you to develop these areas, while exploring a wide range of topics in the global business environment. You’ll look at real-world examples of marketing and gain practical skills applicable to your current role from day one. Delve into specialist areas of study throughout the course, including: buyer behaviour and consumer influence budgeting, cost management and capital investment analysis how online marketing fits into an overall business strategy the global business environment, including challenges and opportunities Towards the end of your studies, you’ll undertake an independent research project on a business or marketing topic of your choice. You’ll also give feedback on others’ reports, to further build on the communication and evaluation skills developed throughout your studies.
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