Discover how to identify, anticipate and meet consumer needs with our BA (Hons) Business and Marketing. The fast-paced business world demands creativity and strategic thinking at every level – and this course allows you to develop these areas, while exploring a wide range of topics in the global business environment. You’ll look at real-world examples of marketing and gain practical skills applicable to your current role from day one. Delve into specialist areas of study throughout the course, including: buyer behaviour and consumer influence budgeting, cost management and capital investment analysis how online marketing fits into an overall business strategy the global business environment, including challenges and opportunities Towards the end of your studies, you’ll undertake an independent research project on a business or marketing topic of your choice. You’ll also give feedback on others’ reports, to further build on the communication and evaluation skills developed throughout your studies. International students residing in specific regions outside the UK may be eligible for a scholarship of up to 20% on the remaining intakes in the 2025-26 academic year of our undergraduate and postgraduate online courses. Students residing in Africa can also enjoy a 20% scholarship for the remaining intakes in the 2025-26 academic year of all eligible undergraduate and postgraduate courses.