Our MA in Advertising is a future-facing course designed to blend cutting-edge design with critical industry insights, offering a global perspective of marketing communications and media industries.

It challenges you to consider the industry from a critical perspective, questioning norms and exploring how advertising can be reimagined to support a more inclusive future. Through live projects and hands-on experiences, you will craft innovative strategies that resonate with both established and emerging markets. The course will ensure you develop a greater understanding of your critical positioning within advertising, PR, branding, marketing, and communications to develop the skills and knowledge the industry is looking for.

At the core of the course is a focus on the social and ethical implications of advertising. Youll explore representation, semiotics, equality, diversity, and sustainability, critically examining the theories and concepts that shape the industry. Through a mix of theoretical exploration and practical application, youll be prepared to create content and campaigns that not only captivate audiences but also adhere to ethical standards. This approach ensures that you emerge as a well-rounded professional, ready to make a meaningful impact in the world of advertising.

Typical career paths

Our MA in Advertising will equip you with both practical and critical skills, preparing you to compete for roles in advertising, digital, and media agencies, as well as client-side positions. Your creative-strategic expertise will help you become a critically aware and logical-thinking professional, capable of understanding and leading creative innovation through existing and emerging strategies. Your focus on the future, your portfolio, and your final major project will give you a compelling narrative to present to potential employers.