The information does not usually directly identify you, but it can give you a more personalised web experience.
You can accept all, or else manage cookies individually. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.
You can change your cookies preference at any time by visiting our Cookies Notice page. Please remember to clear your browsing data and cookies when you change your cookies preferences. This will remove all cookies previously placed on your browser.
For more detailed information about the cookies we use, or how to clear your browser cookies data see our Cookies Notice
Manage consent preferences
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems.
They are essential for you to browse the website and use its features and for us to measure website traffic.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We can't identify you from these cookies.
These help us personalise our sites for you by remembering your preferences and settings. They may be set by us or by third party providers, whose services we have added to our pages. If you do not allow these cookies, then these services may not function properly.
These cookies allow us to count visits and see where our traffic comes from, so we can measure and improve the performance of our site. They help us to know which pages are popular and see how visitors move around the site. The cookies cannot directly identify any individual users.
If you do not allow these cookies we will not know when you have visited our site and will not be able to improve its performance for you.
These cookies may be set through our site by social media services or our advertising partners. Social media cookies enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. If you do not allow these cookies you may not be able to see or use the content sharing tools.
Advertising cookies may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they won't be tailored to your interests.
OverviewMarketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and
Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.
Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.
Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.
This course is accredited and recognised by Chartered Management Institute (CMI) & Chartered Institute of Marketing (CIM).
Graduates of this course can pursue a wide range of career opportunities in marketing or advertising agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.
You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. For more details, please contact us using our online form for UK students. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
Having been established as a uni in the 1990s, Coventry University is classed as a new university, although its teaching roots date back to 1843 when it was the Coventry College of Design. It now has more than 27,000 students and offers undergraduates a choice of around 190 degree programmes, including subjects in the arts, humanities, business, law, engineering, computing and health sciences. In and around Coventry there are three campuses with the main one in the city centre, and the uni has further sites in Scarborough and London. Coventry is a young and vibrant city and is home to two unis, meaning thereâs plenty of entertainment on offer for its students. It was also awarded the prize of UK City of Culture in 2021.