Embrace your creativity and learn how to make it commercially viable. This Advertising and Digital Marketing course gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience. The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you'll gain valuable experience in this cutting-edge sector. Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis. Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses. Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing. Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing. Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments.At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster.Sandwich, 4 Years.