Advertising and Digital Marketing BA (Hons)
Coventry University
Student rating
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( 4.2) View reviews

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Different course options
4 options available
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

SEP-25

time
Duration

3 Years

Course info

Select a course option


Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full Time

Start date

SEP-25

Duration

3 Years

SELECTED

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full Time

Start date

JAN-26

Duration

3 Years

SELECT

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Sandwich

Start date

JAN-26

Duration

4 Years

SELECT

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Sandwich

Start date

SEP-25

Duration

4 Years

SELECT

Subjects

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Marketing
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Exam type

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A level
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Scottish Higher
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UCAS Tariff
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Access to HE Diploma
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International Baccalaureate Diploma Programme
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Location

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England
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Scotland
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Wales
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Northern Ireland
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Channel Islands
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Course info

The BA (Hons) Advertising and Digital Marketing degree is a specialist integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. Students will gain expertise and confidence in search engine optimisation, ...Read more

The BA (Hons) Advertising and Digital Marketing degree is a specialist integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. * Advertising and digital marketing theory, contextualised to real life situations. * Digital advertising and marketing tools, designed to develop a creative mind-set. * Work on real live client and organisational challenges.


Key Course Benefits

* The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience. * The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with necessary skills to boost your career potential. * The use of the DigiComm Lab supports the development of students’ digital literacy skills through using digital marketing platforms and software. * Networking with international alumni and employers through guest speaker events and projects. Chartered Institute of Marketing (CIM) Graduate Gateway ProgrammeThis course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Advertising and Digital Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.

Key stats

CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
60th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
67th
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
100%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£23,000
UK Marketing graduate salary
£22,000
What students say
N
Nefeli
30 Nov 24

The support is great, I love the app Handshake...Read more

D
Dhanashree
20 Nov 24

Working as a student ambassador..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

BBB Grades / Points required

Scottish Higher:

CCCAAA Grades / Points required

UCAS Tariff:

120 Grades / Points required

Access to HE Diploma:

M:30 Grades / Points required

International Baccalaureate Diploma Programme:

24 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDM Grades / Points required

Specific A Level subjects not required

Not currently available, please contact university for up to date information.

[1] 4 qualifications for tariff points allowed[2] May also include AS Level and EPQ[3] Specific subject not required

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Specific IB subjects not required.

Specific BTEC subjects not required

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Business Studies
40%
Media Studies
23%
English Literature
15%
History
14%
Psychology
13%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.

This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.

UCAS/IDP Connect

Latest reviews

Latest Advertising reviews

Advertising
Advertising
Marketing
N
Nefeli
30 Nov 24
Advertising and Digital Marketing BA (Hons)
The support is great, I love the app Handshake....
Read more
D
Dhanashree
20 Nov 24
Advertising and Marketing MA
Working as a student ambassador...
Read more
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How Advertising students rated:

Student rating
( 4.5) 10 reviews
5 star
50%
4 stars
50%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.2) 1,554 reviews
5 star
38%
4 stars
46%
3 stars
14%
2 stars
1%
1 star
1%
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Uni info

Coventry University
Coventry University , Coventry

Coventry University is a global, modern university with a mission to create better futures....

Student rating
( 4.2) View reviews
CUG ranking
67th
Coventry University
Priory Street Coventry Warwickshire CV1 5FB United Kingdom
Nearest train station: Coventry  0.4 miles away

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