Want to know what it's like to study this course at uni? We've got all the key info, from entry requirements to the modules on offer. If that all sounds good, why not check out reviews from real students or even book onto an upcoming open days?
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Full Time
SEP-25
3 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Full Time
SEP-25
3 Years
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Full Time
JAN-26
3 Years
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Sandwich
JAN-26
4 Years
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Sandwich
SEP-25
4 Years
The BA (Hons) Advertising and Digital Marketing degree is a specialist integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. * Advertising and digital marketing theory, contextualised to real life situations. * Digital advertising and marketing tools, designed to develop a creative mind-set. * Work on real live client and organisational challenges.
Key Course Benefits* The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience. * The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with necessary skills to boost your career potential. * The use of the DigiComm Lab supports the development of students’ digital literacy skills through using digital marketing platforms and software. * Networking with international alumni and employers through guest speaker events and projects. Chartered Institute of Marketing (CIM) Graduate Gateway ProgrammeThis course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Advertising and Digital Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.
Exam type
A levelA level:
BBB Grades / Points required
Scottish Higher:
CCCAAA Grades / Points required
UCAS Tariff:
120 Grades / Points required
Access to HE Diploma:
M:30 Grades / Points required
International Baccalaureate Diploma Programme:
24 Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
DDM Grades / Points required
Specific A Level subjects not required
Not currently available, please contact university for up to date information.
[1] 4 qualifications for tariff points allowed[2] May also include AS Level and EPQ[3] Specific subject not required
The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.
Specific IB subjects not required.
Specific BTEC subjects not required
Top 5 A-levels taken by students who study this subject at uni.
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Channel Islands
This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.
Coventry University is a global, modern university with a mission to create better futures....