Are you aiming for a career where data-driven decision-making and strategic thinking are paramount? Our Accounting with Business Analytics degree is designed to provide you with the skills to meet the growing demand for technology literate accountants who have the expertise to analyse data.

Our course combines developing contemporary accounting know-how with the analytical acumen required in a business context. You will master the fundamentals of accounting focusing on key areas such as financial accounting theory and reporting, auditing and assurance, taxation, and corporate strategic finance. To strengthen your skills in business analytics, you will concentrate on areas including data visualisation, analysis and interpretation, advanced analytics, business intelligence, programming, statistical modelling and forecasting, and emerging technologies such as artificial intelligence.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

With excellent skills and knowledge in both accounting and business analytics, you will be a highly employable graduate, ready to start an exciting career journey across various organisations and sectors. You will have developed strong critical thinking abilities, effective communication skills, and an entrepreneurial mindset, and through our Professional and Academic Development Programme will have enhanced your personal and professional growth.

Jobs that a graduate of this course could progress on to include:

Management/Financial Accountant

Business Analyst/Financial Analyst

Data Analyst

Management Consultant

Financial advisor

Auditor

Foundation year

Studying a Foundation Year, for whatever reason, offers an alternative route to Keele, and provides a unique opportunity to better prepare for your chosen degree. That extra year of study can improve your academic skills, expand your subject knowledge and, perhaps most importantly, build your confidence.

Duration of study

3 years or 4 years with international, placement or entrepreneurship year