Marketing or sales director - overview

What does a marketing or sales director do?

Sometimes a role will involve being both the marketing and sales director, however, often these will be separate jobs, especially in bigger companies. You’re likely to split working hours between the office and being out and about for meetings and pitches with clients and partners. Travel, both abroad and in the UK, may also be frequent.

Your main responsibility will be to grow and develop the business you work for, through marketing and/or sales strategies. You’ll be expected to show leadership qualities and will be largely responsible for the success of your organisation. These roles are well respected and come with responsibility so can provide good levels of job satisfaction and are usually well paid.

What will your days involve?

Daily tasks will vary but could involve:

• Creating reports related to sales and marketing activities
• Overseeing the hiring and firing of staff
• Analysing sales figures
• Overseeing marketing and sales initiatives
• Deciding what products and services should be sold
• Finding investment opportunities
• Working directly with corporate partners
• Planning the long-term development of the organisation
• Attending important meetings about the direction of the company

FAQs

How much can you earn as a marketing or sales director?

The average salary for a marketing or sales director in the UK is £80,080. Graduates start at around £40,000.

Does a marketing or sales director role involve travel in the UK or overseas?

Travelling for work as a marketing or sales director really depends on the type of company you work for. If an international company, you could expect to travel for work. Otherwise, travelling to networking events, meetings and conferences within the UK is to be expected.

Can you work from home as a marketing or sales director?

You can work from home as a marketing or sales director but this depends on the organisation’s work-from-home policy.