Marketing associate professional - requirements

As a marketing associate professional, you’ll look to understand the needs and wants of consumers, businesses and other specific groups for the benefit of your clients or employer. Your role will essentially be to support the marketing team. Read our job profile to learn more about this role.

Know what you'll need to land a job below.

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What qualifications do you need to be a marketing associate professional?

A marketing degree will obviously go a long way in helping you find a job as a marketing associate. Other subject areas to consider include:

Please note this is a beta version. We'll continue to improve our suggestions here so that we show you the most relevant subjects.

Do you need a postgraduate qualification to be a marketing associate professional?

You won’t need a postgraduate qualification to apply for marketing associate roles, but having one may improve your chances of employment.

Examples of taught MAs and research degrees at postgraduate level include MAs in:

  • Strategic marketing leadership
  • Digital marketing
  • Marketing practice

What skills do you need to be a marketing associate professional?

You’ll need to have a clear understanding of the company’s goals and target audience, as well as strong analytical and creative abilities.

Hard skills usually include:
  • Digital marketing
  • Search engine optimisation
  • Google Analytics
  • Content creation
  • Key performance indicators (KPIs)
Soft skills include:
  • Communication
  • Social media
  • Detail-oriented
  • Innovative
  • Research

Do you need work experience to be a marketing associate professional?

As this is a competitive field, it’s useful to have some previous work experience, even when applying for entry-level positions. Your degree may include a placement, which will look great on your CV, otherwise you could look to get some shadowing or internship experience at a marketing or market research agency.

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