Marketing associate professional - career development

As a marketing associate professional, you’ll look to understand the needs and wants of consumers, businesses and other specific groups for the benefit of your clients or employer. Your role will essentially be to support the marketing team. Read our job profile to learn more about this role.

Find out how you'll build skills and experience below.

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How will your marketing associate professional career progress?

Generally, career development in this field depends on how much experience you can get and how well you pick up the skills needed to perform the job.

You may start out in an entry-level position, such as marketing executive or marketing associate, before moving up the ladder into marketing manager positions that will involve looking after a team of marketing associate professionals.

Self-employment is always an option once you’ve built up the relevant levels of experience and contacts. You could become a freelance marketing consultant, for instance.

What opportunities are there for career development?

Most of your training and development will happen on the job, although some training schemes and courses do exist. For example, you could complete courses in areas like search engine marketing and data analytics.

Other ways you’ll be able to increase your skills and knowledge include going to networking events and industry conferences.

Professional organisations you could join include the Chartered Institute of Marketing (CIM).

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