Requirements

Market research interviewer - requirements

As a market research interviewer, you’ll conduct interviews and research to collect information on the opinions, likes and dislikes of consumers, businesses and other groups. Read our job profile to see if you’re suited to this role and what you might need to study to get employed.

Know what you'll need to land a job below.

What qualifications do you need to be a market research interviewer?

Most relevant roles will ask for an undergraduate qualification. It’s not essential what subject the degree is in but a marketing degree will go a long way. Other subjects to consider include:

Please note this is a beta version. We'll continue to improve our suggestions here so that we show you the most relevant subjects.

Do you need a postgraduate qualification to be a market research interviewer?

Most employers won’t ask for a postgraduate qualification for market research interviewer positions but having one could improve your knowledge and employability.

Examples of taught MAs and research degrees at postgraduate level include MAs in:

Marketing analysis and consultancy
Strategic marketing
Science in marketing

What skills do you need to be a market research interviewer?

To work as a market research interviewer, you need strong interpersonal skills and it helps if you have an interest in psychological and human behaviour.

Hard skills usually include:

Social research
Canvassing
Social policy
Digital marketing

Soft skills include:

Curiosity
Self-motivation
Customer service
Detail-oriented
Social media

Do you need work experience to be a market research interviewer?

Work experience is not absolutely essential, but pre-entry experience in areas like research, data analysis and interviewing will be helpful to your applications. Work placements, often included as part of a degree, can provide this experience as can volunteering or interning at marketing and market research agencies.