Hi there, I'm Luna.
I'm a bit like an AI, except instead of making pictures of people with 16 fingers, I can help you find the perfect course and uni.
Would you like some help in your search?
As a market research interviewer, you’ll conduct interviews and research to collect information on the opinions, likes and dislikes of consumers, businesses and other groups. Read our job profile to see if you’re suited to this role and what you might need to study to get employed.
Career progression in market research can be quite fast. Promotions are often awarded based on a candidate’s merit, experience and qualifications.
You’ll likely start your career as a research executive or assistant before moving into a more senior researcher role, where you may specialise in a research technique, such as qualitative interviewing. This career progress can happen within the first few years of your first role.
Once you have the relevant experience and have built up a strong contact base, you may look to go freelance on a self-employed basis.
A lot of training and professional development opportunities in this field are gained through increasing your experience on the job.
Some of the bigger agencies run graduate training schemes and you can take external courses run by professional bodies. For example, you could take the MRS Diploma in Market and Social Research Practice.
The Chartered Institute of Marketing also offers a number of qualifications that include a market research element.
Use our Career Matcher to see which industries and roles align best with your interests.
