Market research interviewer

Market research interviewer - overview

As a market research interviewer, you’ll conduct interviews and research to collect information on the opinions, likes and dislikes of consumers, businesses and other groups. Read our job profile to see if you’re suited to this role and what you might need to study to get employed.

Learn what the role involves below.

What does a market research interviewer do?

As a market research interviewer, there’s a good chance you’ll be employed by a market research agency. These agencies vary in size and carry out work on behalf of clients on a variety of projects, in all sorts of industries. Or, you may be employed directly by a company (client-side), where you’ll conduct market research for them exclusively.

The exact type of work you’ll do depends on who you’re employed by. But your main responsibility will be to gather information about customer opinions and trends, marketing effectiveness, customer requirements and more. You’re likely to specialise in either quantitative research (statistics and numbers) or qualitative research (opinion-based).

What will your days involve?

Daily tasks will vary but could involve:

Performing research through interviews and other research techniques
Collecting and examining the information gathered through your research
Putting together reports and delivering your findings to your employer/client
Approaching members of the public, households and businesses to conduct face-to-face interviews
Running focus groups
Meeting clients to discuss research briefs
Analysing research methods in view of improving them

FAQs

How much can you earn as a market research interviewer?

The average salary for a market research interviewer in the UK is £19,240.

Does a market research interviewer role involve travel in the UK or overseas?

You might travel within the UK or overseas if you need to for a research project.

Can you work from home as a market research interviewer?

You can work from an office, agency, call center or from home depending on your employer. Much of your work will be over the phone or via email but you may also meet people in person for interviews.