Advertising creative director - career development

As a creative director, you’ll use your leadership skills to oversee the whole creative campaign process for a client or company at a marketing or advertising agency. Learn more about a career as a creative director, find out what it involves and what you’ll need to study and do to get a role.

Find out how you'll build skills and experience below.

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How will your advertising creative director career progress?

You could start as an intern or in a junior role with a company. You’ll learn new skills on the job and gradually work your way up with time, training, and a broad range of campaign experience.

Large advertising agencies often have structured graduate schemes that include plenty of relevant training.

With experience, you could become a manager and then progress to director as your portfolio of projects develops. Alternatively, you could move away from advertising and into film or TV directing.

Sometimes experienced professionals with a strong reputation and industry contacts choose to work as freelancers or set up their own agencies.

What opportunities are there for career development?

It’s important to continue to develop your skills in this fast-changing industry particularly in technological aspects.

Many agencies offer their own in-house training schemes, but you could also look at independent professional development opportunities provided by professional organisations like the Institute of Practitioners in Advertising (IPA).

You might also consider going for an industry award like the annual CIM Marketing Excellence Awards as a way of boosting your reputation.

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