Advertising account manager - overview

What does an advertising account manager do?

As an advertising account manager, you’ll be the client’s main day to day contact, explaining your company’s creative ideas and giving client feedback to your team members.

You’ll also organise meetings, keep notes of actions and check and report back on a campaign’s progress as well as managing budgets.

Depending on the size of the agency you work for, you might manage several clients and help deliver a range of projects.

It can be a stressful job at times, with competing deadlines and priorities, but also a rewarding one where you can be involved in a campaign from concept to evaluation.

What will your days involve?

Daily tasks will vary but could involve:

• Managing a portfolio of client accounts and related activities
• Meeting with clients to talk about their needs
• Informing clients about the progress of their campaigns
• Keeping records of meetings and actions required
• Gathering data to support the development of a campaign
• Preparing information and materials for presenting ideas and costs
• Helping in the hiring of creatives like copywriters, artists, photographers, or graphic designers
• Supporting finding locations for photo and film shoots
• Ensuring that briefs, deadlines, and budgets are met

FAQs

How much can you earn as an advertising account manager?

The average salary for an advertising account manager in the UK is £41,600.

Does an advertising account manager role involve travel in the UK or overseas?

As an advertising account manager, you’ll frequently travel to your company’s office to visit clients as well as to location shoots. Overseas travel is rare but may be needed occasionally if you work for a larger agency.

Can you work from home as an advertising accounts manager?

As an advertising accounts manager, you’ll usually be based in an office with only occasional opportunities to work from home.