Digital media, production and technology

Single Honours 

• Digital Media Production 

• Social Media Marketing  

• Creative Computing 

• Digital Marketing 

Joint Honours 

• Film Production and Content Creation 

• Digital Media and Information Studies 

• Journalism and Digital Media 

• Digital Media and Communication  

SOURCE: COMMON DEGREE TITLES FROM WHATUNI 

Alternative options 

• Foundation years If you don't meet the entry criteria of your degree course, then you can take a foundation year before starting your undergraduate course to ensure you’re fully prepared. These courses typically last for one year and can also be used to improve English language skills if necessary. 

• Sandwich degrees A ‘sandwich degree’ includes an extra year, inserted between Years 2 and 3, or after Year 3 of your undergraduate degree, and you can spend it accruing work experience or even studying abroad. 

• Integrated Master’s You can get a postgraduate qualification through extending your undergraduate studies by one year in what’s known as an integrated Master's degree. You’ll delve deeper into your subject areas, and gain a Master's degree at a similar coverall cost as an undergraduate degree. 

• Degree apprenticeships With a duration of three to six years, these courses are a good way to earn while you learn, offsetting the cost of your degree while gaining valuable work experience at the same time. 

SOURCE: WHATUNI

Typically, there are no specific subjects needed to study digital media, production, and technology. However, while there are no subject requirements, it can be pragmatic to choose subjects which will give you a good foundation of skills for a media-focused degree, such as English, media studies, art and design, psychology, and IT. 

Digital media, production, and technology covers everything from photojournalism to podcast production, and many of these fields are in their early stages, undergoing rapid transformation. This means that specialists in new areas of media can have a significant impact on the future of the field, and with a limited window of opportunity before things move forward, adaptation is key. 

• Blockchain technology Blockchain technology in media offers secure, transparent solutions for content distribution, copyright protection, and monetisation. By providing immutable records of ownership and transactions, it enhances trust, reduces piracy, and enables fair compensation for digital media creators.  

• Colour grading Colour grading is a well-established process of enhancing the colour and tone of video footage to achieve a desired result. It involves adjusting contrast, saturation, and colour balance using specialised software to create a visually compelling and cohesive cinematic experience.  

• Digital asset management (DAM) Involves organising and distributing digital media assets such as images, videos, and documents. DAM systems provide centralised archives of highly structured media, enabling efficient access and distribution of content across organisations.  

• Motion capture Motion capture technology records the movement of objects or people in real-time, often used in film, video games, and animation production. It uses sensors or cameras which translate motion into digital data, enabling realistic character animation and immersive virtual experiences.  

• Live streaming production Involves broadcasting real-time video content over the internet to audiences worldwide. It can be used for live events, podcasts, or presentations using professional equipment and streaming platforms. It enables real-time engagement, interactivity, and global reach. 

• Video production techniques 

• Graphic design 

• Web development 

• Animation 

• Digital marketing strategies 

• UX design 

• Social media management 

• Audio engineering 

• Content management systems 

• Mobile app technologies 

In digital media, production, and technology, you'll learn a host of subject-specific skills essential for creating user engagement by leveraging new technologies. From video editing and graphic design software to understanding web development principles and animation techniques, you'll develop expertise in content creation, digital storytelling, and multimedia production. Additionally, you'll gain a versatile range of skills such as critical thinking and the ability to adapt to new technologies and working environments.  

These skills include: 

• Concept design 

• Teamwork 

• Creativity 

• Problem solving 

• Communication  

In the UK, while you won’t need to be accredited to work in most professional fields within digital media, production, and technology, it can certainly be an advantage to show that you are capable of working to high industry standards. Accreditation bodies such as the British Interactive Media Association (BIMA) and the Chartered Institute for IT (BCS) offer certification programs that assess your expertise and ethical practices, and validate skills in areas such as video editing, web development, and animation. 

Digital media, production, and technology covers a wide range of bases, and whether you prefer the creative side or the technical side, there are many similar alternative degree pathways to working in this field. 

These may include: 

• Computer science 

• Graphic design 

• Journalism 

• Creative writing 

• Data science 

With a degree in digital media, production, and technology, you can pursue a multitude of exciting career paths in the rapidly evolving digital landscape. You can work as a video producer, graphic designer, or web developer, creating engaging content for various platforms. Alternatively, you may explore roles in animation, virtual reality, or digital marketing, leveraging your skills in storytelling and technology to captivate audiences. With experience, you can advance to positions such as creative director, technical lead, or digital strategist, shaping innovative solutions and driving growth in industries such as entertainment, advertising, and technology. 

Career options include: 

• Filmmaker  

• Web developer 

• Animator 

• Social media manager 

• UX/UI designer 

• Digital marketer 

• Multimedia artist 

• VR/AR developer 

• Content strategist 

• Digital production manager 

These are just a few of the most common job roles. You’ll find plenty of other options available to you, and you can also continue your studies by completing a postgraduate degree in digital media, production, and technology, or a related subject.