Could marketing be a rewarding career choice for you? If you need a few more reasons before making your mind up, then read on. Here are five great ones.
Updated: 15 Apr 2025If you have a product or service, and need to get more people engaged with it, then what can you do? The answer lies within the field of marketing, which refers to any activities a company performs to promote the buying or selling of a product or service. This can take many forms, including advertising, delivery, sales, audience research, and can be performed by a team within the company in question, or on behalf of the client company by a marketing agency who may specialise in a particular branch of product. Promotions are generally structured as ‘marketing campaigns’ and can involve slogans, imagery, endorsements, and media exposure.
NEXT: Read more about studying marketing at uni.
Some of the key skills to be a successful marketer include creativity, communication, data analysis, social media fluency, web design, digital skills, problem solving, critical thinking, project management, content creation, research, writing and leadership.
These days, just about every company requires marketing of some kind. From the smallest new startup to national governments, public opinion is important, and your skills as a marketer are in-demand and highly transferable.
There are so many options, although it’s fair to say that the profession of marketing is getting more and more digital and increasingly internet oriented. Popular career options include social media coordinator, marketing assistant, SEO specialist, marketing analyst, content creator, digital strategist, product specialist, and advertising copywriter.
It’s usual for professional marketers to transition between various roles within their career, and as you build stronger connections and develop more and more skills, your options will expand.
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Some of the key topics which you will learn about on a marketing degree course can include consumer brand relationship, data science, digital marketing, global marketing, social media, management principles, communication strategies, consumer psychology, business studies, pricing, branding, promotion, ethics and many more.
Marketing is one of the most popular undergraduate courses in the UK, with a staggering 148 universities offering a marketing degree option. Great news for you, since as we know, competition is good for the consumer, meaning you’ll have multiple options to choose from which fit within your preferences for location and course type.
The top three courses according to Complete University Guide are found at:
And the best choices for student satisfaction are:
NEXT: Check out the full marketing league table from Complete University Guide.
One of the strengths in marketing is in its ubiquitousness. Just about any kind of company, brand, or professional field advertises its services in some form or other, so a marketing degree will allow you to attach yourself to the companies which you enjoy the most. Into sports? Go and work for an outdoor brand. Keen on technology? Find work with your favourite audio product. The list goes on, and so does your potential for success.
NEXT: Made up your mind yet? Start searching for marketing courses now!